Leen Aldaref
I build structured digital marketing systems that turn content and campaigns into measurable growth.
Specializing in performance marketing, brand transformation, and content strategy — with a track record of generating 1,000+ leads/month and 4,000%+ organic reach growth.
Strategist. Storyteller. Growth Driver.
Digital Marketing Strategist with 4 years of experience and a background in Computer Science Engineering, combining analytical thinking with creative storytelling to build engaging digital brands.
I specialize in social media growth, campaign strategy, and performance marketing. Currently leading digital marketing at OnTime Government Services in Dubai.
Design campaigns that generate reach, leads, and measurable growth.
Turn complex services into clear digital narratives that drive engagement.
Convert audience attention into qualified leads.
Build structured social media and website journeys that improve service discovery.
Digital Marketing Executive
Digital Brand Transformation
Challenge
Fragmented digital presence across multiple accounts caused inconsistent messaging, audience confusion, and unclear lead attribution.
Strategy
Execution
Results
Social media presence before and after the digital brand transformation — unified visual identity, consistent content pillars, and structured publishing system.
- Multiple disconnected ad accounts
- Duplicated campaigns competing internally
- No funnel — all campaigns ran flat
- Inconsistent messaging per location
- Blind spots in tracking & reporting
- One centralized brand account
- Campaigns segmented by service type
- Full funnel: Awareness → Consideration → Conversion
- Unified, consistent brand messaging
- Clear tracking & performance visibility
Website Experience & Content Architecture
Led the complete website content restructuring and information architecture redesign to transform the platform into a structured digital service hub.
Click Before / After to compare the website experience transformation.
Website structure and service segmentation framework designed to improve navigation clarity and service accessibility.
Redesigned structure with a clear service hierarchy.
Reorganized complex government services into intuitive categories.
Built the Arabic version ensuring seamless bilingual navigation.
Wrote structured content to clearly communicate service value and process.
How I Approach Marketing
I turn ideas into content that resonates — driven by strong concepts, visual storytelling, and consistency, and executed through campaigns that deliver measurable results.
Campaign Snapshots
Meta Ads creatives for the B2B Mobile Medical Van campaign — targeted at HR professionals and corporate decision-makers.
TikTok — Organic Growth & Platform Insights
TikTok was managed as an organic, experimental channel focused on testing content formats and analyzing audience behavior. Insights gathered from this platform were used to refine short-form video strategies and inform content decisions across other social media channels.
Meta Ads — Account Restructuring & Performance Growth
Managing Meta campaigns for multiple service centers under one brand. The setup was fragmented and inefficient.
- Multiple disconnected ad accounts
- Duplicated campaigns competing internally
- No funnel — all campaigns ran flat
- Inconsistent messaging per location
- Blind spots in tracking & reporting
- One centralized brand account
- Campaigns segmented by service type
- Full funnel: Awareness → Consideration → Conversion
- Unified, consistent brand messaging
- Clear tracking & performance visibility
Social Media Content Library
A curated selection of content produced for OnTime Government Services across Instagram, Facebook, and TikTok — spanning campaigns, announcements, educational content, and brand storytelling.
Content spans service announcements, seasonal campaigns, educational reels, and brand storytelling across Arabic and English audiences.
Skills & Core Competencies
A performance-first skill set built across paid media, content strategy, brand development, and digital architecture — applied across B2C and B2B contexts in the UAE market.
Tools & Platforms
Let's Build Something Together
I'm open to roles in digital marketing, performance, and brand growth where I can create meaningful, results-driven digital experiences.